国外CPA广告常见推广方法总结

CPA之Email Submit 推广方法总结

email submit广告商:主要一类广告商

  1. Coreg business: 2-4billion per year
  2. 广告商盈利方式
  3. 直接卖资料
  4. 收集List,后续推广
  5. 后面Lead广告赚钱,

theuseful, websponsors, mordernads, fluxads

推广方式:

  1. Facebook(不是facebook ppc, fanpage, 留言,messages), twitter
  2. PPV (一千到三千不等): 1. bid url.  2.要有声音,这样转化率高,3.弹出会full screen 脚本,这样吸引人。 广告流量平台有:leadimpact, trafficvance.com, adonnetwork.com, directcpv.com
  3. Content block(only for incentive offers) 下载站,壁纸站,电影站(content) SEO
  4. 借社会时事判断。提交意见或得奖品。例如日本核电站:你觉得这事故主要责任人在哪?政府还是技术人员。提交你的意见获得免费的ipad。再例如:美国偶像(同非诚勿扰)你是喜欢第三名的这位还是第一名的这位,提交你的意见获得免费的ipad。不要直接说活动免费IPod ,这样就变成广告了,效果差,要诱导,要借力,不能硬来,可参考google trend, yahoo trend,ebay labs。

coreg path:建立联盟网站的程序,如SH系统
www.silver-path.com
coregwave.com
coreg offer:后续广告放什么?可以ringtone, schlorship, rpu会很高.

CPA之Dating Lead 推广方法总结

My affiliate manager, Michael Crouch over at Neverblue, recently sent me a pretty good report on the dating vertical. This can provide some great info if you’re looking to get the highest quality traffic to your offer, especially if you’re running a CPS offer.

  1. 分析你的受众 compete.com ,alexa.com , quantcast.com。
  2. 吸引这些受众注册你的网站。

广告商如何盈利?subsription 吸引成为付费会员,一般自然付费会员占1:10
主流的交流网站有match.com,date.com,Singleness, b2

Target:受众是谁
是否用LP

User Age

  • About two thirds of all users are aged 25 to 44 years.
  • The older the user the more likely they are to subscribe.

Women

  • Statistically, slightly more women will complete a personality profile (eHarmony, Perfectmatch) than men and go on to subscribe
  • Woman who have been previously married subscribe at a 25% higher rate than those who have not结婚的女的注册更多。

Education

  • The more highly educated a user, the more likely they are to subscribe.教育程度越过,越会注册
  • The more highly educated a user, the higher their lifetime value once subscribed
  • Over 80% of the major dating site users have attended some college

Ethnicity

  • Users with Japanese or Chinese backgrounds tend to subscribe longer than other ethnic groups中国人和日本喜欢网上交友
  • Jewish users have a 10% higher lifetime value than any other religious group.犹太人成为付费会员越多,
  • Nearly 1/3 of users consider themselves religiously “unaffiliated”.

Parents

  • 35% of woman have children under 18 , while only 16% of men report the same.30%家庭妇女会注册
  • Generally, the more children under 18 a user has the less likely they are to subscribe
  • Men who have been previously married subscribe at a 50% higher rate than those who have not.已婚男士更易出轨。

Geographically

  • Historically, user traction on dating offers has tended to be from urban based populations. With the increased penetration of broadband access into rural America this is changing and internet use is increasing in these areas. (think ChristianMingle’s recent success)

Groups who will most likely not subscribe 这些Lead很容易转化,但是以下人群成为付费会员更难。

  1. Males aged 18 – 25 年轻人很难注册
  2. Lower levels of education 教育水平低的
  3. Lower salary levels 底付费
  4. Users recruited from sites of convenience ie. Adult sites, celebrity sites, untargeted social network traffic

Groups most likely to subscribe or provide higher value

  • Females 21 – 30
  • Males 35+
  • Higher education
  • Higher salary

There were a couple things that surprised me here. I didn‘ t think that college-educated individuals would be more likely to subscribe. I’ve never split-tested it to find out, but now that I think about it, it makes more sense. Another thing that caught my attention is that females aged 21-30 provide a high value to the advertise. I figured the ages would be higher than that.

上面这些数据可清晰告知目标用户在那里,需要选择什么样的人群,而这些人群又会上什么什么样的网站。我们就可以在目标网站上买广告位 ,PPV target.如果你不原意研究分析,也可以去抄人家的LP.

Dating 的分类Niche, 可以从以下感兴趣的选一类推广

  1. 一般意义的dating 如match.com date.com
  2. 种族分类:白人 黑人、俄罗斯人,亚洲、拉丁美洲
  3. 按有没有钱的:superdaddy.com ,richmen
  4. 按宗教来的 christiandating.com
  5. 成人交友
  6. 地域:欧洲的,拉美的
  7. 按年龄来的 seniordating

推广平台:

  1. POF
  2. PPV 非常有诱惑的LP,或者恐吓的LP
  3. Adult网站
  4. google
  5. Content block:去adult网站买流量,是一个A视频,想看的话填广告吧。
  6. 通过菲律宾的chat center,他们会去adult网站拉人注册,甚至用聊天机器人拉人聊

专注加研究!

参考:

http://rileypool.com/affiliate-marketing/some-valuable-insight-to-the-dating-vertical-and-getting-quality-traffic/
http://facts.randomhistory.com/dating-and-relationship-facts.html

CPA之Health Related推广方法总结

1.seo flog(fake blog)
如何搜flog(可以做landing page):googl输入”I UNDERSTAND THIS WEBSITE IS ONLY ILLUSTRATIVE OF WHAT MIGHT BE ACHIEVABLE FROM USING THIS/THESE PRODUCTS,AND THAT THE STORY DEPICTED ABOVE IS NOT TO BE TAKEN LITERALLY(这个是免责声明)
2.PPV ,PPV最重要是把访客所浏览的网站和弹出的网站相结合起来。让看起来是一起的。
3.media buy:比较大的广告商adaur,pulse360,adshuffle, beautyadvisor

以下是PPV跑 Skincare 例子

Younger Looking Skin (Skin Rebill) PPV Campaign Guide!
The Skincare campaign!

Campaign Simplified
Targeting different groups of niche websites, or choose a wide range of websites that fits your demo of women 30-60 and track EVERYTHING! You then drop bad urls, and keep your green urls. For rebills on PPV your going to need to spend some $ on testing, because you can’t drop a url after it’s spent $3..
Landing page = You launch a small pop on the website > flog > offer.
(when i say flog in this case i mean fake news site)

Campaign Details
There’s 2 ways to run this campaign
A) you can go niche style (usually better for immediate ROI, less initial investment in testing but takes more work)
B) Run of network style (usually you’ll spend more on testing, but make more in the end)

A) Niche
Relating the specific websites your targeting to the initial landing page by:
– Editing headlines relating to your targeting
– Showing pictures related to the targeting
– Including the targeting sites URLs/logo on the landing page (isn’t necessary)
(ie: if your targeting gardening you could say ‘Women who garden, are 37% more likely to get wrinkles from sun exposure, fight it now for free with natural remedies by: offer here” — using this method you would only target gardening URLs)
– There’s not need to relate your flog to the niche your targeting, but it may be worth a split test if you find a converting niche

B) Run of network
– Targeting URLs relating to skincare, aging, skincare brands, soap brands, beauty sites, etc…
– The initial landing page, and flog can remain the same when targeting different niches. Your target market is women 30-60, so you need to make sure the urls/keywords your targeting have atlas 60% women 35-60.

What Offers To Choose?
Before you choose an offer, ask your AM at whatever your favourite network is for their top skincare offers on PPV!

Who are you targeting?/writing copy. 真正了解顾客/访客, 访客有什么痛苦.想拒绝啥?任何人都想快乐且逃避痛苦,不用我们的产品有什么痛苦,用了我们产品解决了问题且得到了快乐。
Ok before we figure out what to target, we need to know WHO we’re targeting. To do this we must look at the offers themselves. So here’s some copy from the top offers:

“clinically proven to treat and prevent all kinds of symptoms of skin aging including: darkness under eye circles, puffiness and redness, fine lines and wrinkles, blotchiness, age spots and large pores”

“see younger looking skin after just one use. Dermatal provides a non-surgical solution to eliminate the fine lines and wrinkles that develop as a result of repetitive expressions on your face”

“is the injection free solution to looking younger. It helps rebuild collagen, conceal age spots and discoloration, lifts and firms skin while reducing fine lines and it’s paraben and toxic free”

Common themes from all these:
– younger looking skin
– skin imperfections
– remove wrinkles
– rebuild skin cells
etc…

What i get from this is were not just targeting people trying to look younger, but we’re also targeting people with skin imperfections.
*btw all of this research/information-dissecting should also be used to make your flog copy BETTER than whatever page you may be using.

Your headlines shouldn’t be, ‘removes wrinkles’, it should be:
– ‘Look 30 years young again!’. or
– “Look only 10 years older than your daughter” or
– “55 year old mom looks 35!”
Make sure your telling people the main benefits in creative ways, and not the features of the product.

Ok so now we’ve narrowed down who we’re targeting. It’s all women 30-60 who want younger and better looking skin. (This may have seemed obvious at the beginning but for big campaigns i like to narrow it down the way i did above to make sure i’m targeting the right people)

URL Targeting Options (for both niche and RON):
Websites about
– selling makeup/cosmetics
– skincare concerns
– skincare brands
– womens health
– common health issues among older women
– websites related shoes, clothing, shopping, specific brands
– websites related aging
– oprah, dr oz, rachel ray, etc
– recipes, gardening, dating, parenting
– spiritual/horoscopes, etc..
– popular books/tv shows among a certain demographic, pets,

*For more in-depth keyword research:
Instead of just scraping keywords like ‘younger skin’, ‘youthful skin’, etc.. dig really deep by going to a whole bunch of women magazine sites, skincare websites, even buy 1-2 women’s magazines and find WAY more keywords!
Go to URLs like these to find targeted in-depth keywords that will have a lot less competition:
– Skin Care | Girlishh.com
– http://www.womenshealthmag.com/beaut…le/skin-care-1

**URL Targeting Options 1 Step Further ($ handed to you!)
I’ve gathered all the converting urls from whatrunswhere/adbeat for all the skin care rebills & mainstream skin offers (ie: olay creams) that are running right now!
SKIP TO THE FIRST REPLY FOR THE URLS!
So just to explain further, all the URLs you see in the first reply are URLs that skin care rebills/skin care companies are bidding on for their media buys, so you should see some great returns bidding on the same URLs for PPV!

Landing Page Process
1. Your PPV Popup
2. Create A Flog!
I don’t want to create the flog for you for legal reasons, but go here for some uber great ideas:
“I UNDERSTAND THIS WEBSITE IS ONLY ILLUSTRATIVE OF WHAT MIGHT BE ACHIEVABLE FROM USING THIS/THESE PRODUCTS, AND THAT THE STORY DEPICTED ABOVE IS NOT TO BE TAKEN LITERALLY” – Google Search (Thank Tijn for that technique!)
*Be careful with flogs as of recently because the FTC is going absolute apeshit on ACAI fake news sites, bizopps are probably next on their radar. So with skincare you don’t have to worry too much, but be careful! Also if you plan on copying anyones flogs be sure to go through the code and clear everything suspicious out. A lot of them can screw with your aff links etc..

参考

http://www.moneymakerdiscussion.com/forum/index.php

 

CPA之bizopp(赚钱)&grant(政府救助)推广方法总结

bizopp(赚钱)and grant(政府救助)
www.financialfreedomexpress.com关于grant的网站
推广:
seo
ppv
LANDINGPAG要点:
一。声音,PPV 弹出的时间只有2秒,要在这2秒之内吸引住人
二。倒计时
三。背景可能跟主站类似
四。跟主站联系要非常紧密

如何通过购买流量来执行你的CPA项目?

已经注册好了广告联盟,并且已经搭建好了tracking流量跟踪系统,那么下面我将介绍具体跑offer的一些基本步骤。

本文仅介绍如何通过流量来运行你的affilate项目,如果你已经知道怎么去做,那么就跳过吧。本文只是让菜鸟懂得affilate offer执行的一个基本步骤。

首先申明

本教程不一定会帮你赚到钱,对于新手来说,要第一次做affiate marketing 就赚到钱基本很难

从一个未知的流量源来执行你的offer,你可能需要跑一些项目,并且做大量的项目优化之后,才有可能成功。
一般来说,你可能需要建立20个campaigns才有可能找到最适合的campaigns去达到盈利。

学习网络营销,你必须付出时间,然后就是坚持,坚持很重要,我建立这个博客的初衷就是督促自己。100天坚持的养成习惯,我想对一个人的成功与否很重要。

好了,废话不多说了,我们直接进入正题。

1 向你的产品经理索要offer相关信息或者建议

首先我们必须知道我们要跑的是什么项目。

老外的项目经理可以通过Skype或者电子邮件联系,这在你的联盟后台都可以找到联系方式,国内的话就普遍QQ联系,向他们索要适合你流量源的offers。

你的项目经理会给你一些建议,然后从你的联盟中筛选出适合的offer,以便后期的split-test。

2 对你的offer进行调研

找一款spy工具来对你的offer进行分析。

通过spy,我们可以简单的获取到我们的offer要做什么样的广告。

比如,搜素近三个月内跟你要做的offer相似的广告,然后筛选出最近10天内有人在烧钱的广告。
打个比方,比如你要做一个杀毒软件app下载的offer,那么就搜索杀毒软件app相关的广告,如果你做一个苹果手机的抽奖offer,那么你搜素抽奖类的offer也可以,一定要思维发散,这样才可以更加了解你的offer将如何打广告,自己心里有个底。

这可能有点费时间,但是很值得的,新手一定要坚持这么操作。不要觉的浪费时间就瞎做。

然后,你找到了一大堆相关的广告,点击进去,观察他们的着陆页,看他们是怎么设计的,他们的广告词是什么,以及他们的图片设计。
(当然,很多人有时候直接复制了对手的广告,然后直接烧钱测试,这样也是可行的。)

3 收集图片

收集图片的方式很多,可以从google images上搜素你offer niche相关的词汇,然后找到相关的图片,也可以通过pinterest搜素图片,我比较喜欢pinterest,感觉Pinterest图片的质量不错。

收集起来,以便后期图片稍微处理,处理的方式很简单,Photoshop,如果你不懂,那么美图秀秀也行,用你习惯的,觉的你用起来很高效的处理软件就好。

4 设计你的banner

打开你搜集到的图片开始编辑吧。

首先,了解下网页广告图片的一些大小设置,300×250 或者 796×80的大小,移动端的广告建议用320×250

打个比如,你通过spy看到的广告样式如图

添加一个头部文字-headline,然后广告文字-body text, Call To Action (“Click here to join!”)
确保广告的每一个部分都是你spy到的竞争对手的最有吸引力的部分。这样你的广告才能让访客有点击进你的着陆页的欲望,总之,就是想尽办法的吸引用户的眼球。

制作10个这样的广告,用你搜集到的不同的图片,然后保存名字为:OFFERNAME-AD1.jpg依次类推,以便你后期数据分析的时候可以更好的确定哪一种广告点击率跟转化率最高。

5 在你的跟踪系统上设置好你的offer吧。

跟踪系统可以准确的告诉你每个广告是否正常,访客来自哪个流量源,如果你的流量源支持提供关键字等变量,你的跟踪系统也可以捕获到这些。

如果不懂如何在tracking system上设置,我后期会写一篇文章介绍,这里先略过。

跟踪系统是你广告项目成功与否的一个有效的追踪手段,虽然很多人跳过这个,直接上,但我还是建议你,能上跟踪系统就上跟踪系统,因为数据分析真的很重要!!!
数据分析真的很重要!!!
数据分析真的很重要!!!
重要的事情说三遍。

6 给你的流量源充值吧。

给你的流量源充值吧,我建议新手充值100刀就好,慢慢测试,不一定前期就要开始使劲烧钱,但也不能就只是充值几刀,流量太少,数据怎么分析,所以差不多100刀刚刚好,我们可以给我们的campaigns慢慢测试。

    • 在流量源网站上建立你的campaingns
    • 设置好你的traffice目标精确到你offer的面向国家,城市,用户群体,手机端还是电脑端,设置浏览器型号,还有你的用户的性别,年龄范围等等,这些都是前期offer调研的时候确立的。

      提醒
      不要设置太多国家。因为每个国家对你的offer反应可能不一样,如果你要多个国家,那么可以在你的追踪系统中再分别创建对应的项目,以便后期数据分析。

    • 出价

不用太高,一般我价格都是出系统提示的价格附件。